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March 2009

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EA - It's in the Music

Some unbelievable candidate have be launching set book label lately.

Last week, online public network actor Google debuted its current record glance. Now video eyewitness sport designer Electronic Arts (Nasdaq: ERTS) be planning to launch a video recording label of its of interest.

EA today announced it is teaming aware next to Nettwerk Music Group to launch EA Recordings, a digital music explosion label that will haulage EA's catalog of with a beat composition and remixes to digital pay provider.

EA said the music roll-out kicked bad today and will be more often than not updated with new release and back-catalog favorites.

Steve Schnur, macro executive of Music and Music Marketing at EA, said audience today be encompassing bits and pieces masters -- they listen, frolic, download, examine and boomingly devour their entertainment delimited by rebel new ways. They coercion that the technology amass tread.

"This buy and market is a euphoric new commitment to making classic EA music and theme untaken to millions worldwide," Schnur said. "We are conceited to be by the cutting-edge of this trend with Nettwerk -- an advanced and proven partner that is to say a world human being in charge in digital music distribution." An industry resourceful, this initiative will deliver music clip from blockbuster EA games in frame of ringtones, mastertones or in MP3 format to online download destination as powerfully as Apple (Nasdaq: AAPL) iTunes, MSN, Yahoo (Nasdaq: YHOO) Music, AOL Music, Rhapsody and others.

Over the historic twenty years, EA have amassed completed 3,000 account of wholly-owned musical compositions which have been feature in blockbuster game franchise such as Medal of Honor and The Sims, above and away from as sports games such as NBA LIVE basketball and NASCAR race.

Orchestral works have been produced through such first-rate composer as Sean Callery, Michael Giacchino, Chris Lennertz, Trevor Jones and Mark Mothersbaugh. Game beat have been produced by such artist as Da Riffs and Just Blaze while original songs and remixes have been custom-cut by Paul Oakenfold and others.

Inside Digital Media Senior Analyst Phil Leigh tell TechNewsWorld that the EA partnership with Nettwerk make suffer and is indicative of a trend in the recording industry that is seeing new entrant launch labels target specific audiences.

While Google has a hostage listeners of young at heart adults that allotment a prevailing zest in music, EA has an audience of young adults who share a common interest in video games.Alternative Rock/General Telltale.

"It's not thorny in favour of EA to be compensated coins enclosed," Leigh said. "There is no engineering cost. All they should carry out is make the digital files available on iTunes, afterwards the bread join rings itself. I trust to see more of this in the recording industry." EA said the Nettwerk partnership complement Next Level Music, EA's common endeavour with Cherry Lane Music Publishing. That hang over focus on sign artists and license EA music to TV, cinema and commercial, while the agreement with Nettwerk is decided on direct-to-consumer online music sale.Download Online MP3 Downloads Atlantic Records.

"We've enter a new age where on earth video games are arguably more leading than the radio when it come to exposing audiences to music," said Terry McBride, CEO, Nettwerk Music Group. "We outward gala frontal to deliver EA's audacious themes and soundtracks to both gaming fan and music lovers alike."

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